Confidentiality and Your Personal Stylist

I had the honor of working with a presidential candidate yesterday. It is interesting to have a career where your skills are in demand but your clients’ identity must be confidential. No one running for office wants the focus to be on his or her makeup, hairstyle or wardrobe. Most people know that both men and women need makeup before a television appearance, but they never see or hear about the stylist. Most stylists follow an unspoken code of ethics: we do not draw attention to ourselves or capitalize on the coat tails of high profile individuals. We understand that the attention needs to be on the politicians and the issues of the campaign. We are there to secure an image of leadership and credibility. Our job, if we are really good at what we do, is to make wardrobe decisions, use our experience to apply makeup that keeps the candidate looking vibrant and healthy and tend to hairstyling issues. With high definition becoming the standard, television stylists now have even more challenges to ensure the candidates’ image enhance rather than detract from their message.