Image and Credibility

News articles abound commenting on the image of each presidential candidate.
Their appearance gives us cues as to how they perceive themselves and how they want to be perceived by others.

For both men and women, the business suit is the accepted attire for the most powerful, credible and successful individuals. The jacket in particular symbolizes authority and gives the appearance of leadership and of being in command. A softer, more approachable look is chosen when the candidates want to be seen as a fellow citizen fighting to address the county’s problems.

The subliminal cues of gesture and body language coupled with overall appearance play a huge factor in the American public ‘s opinion about whom they can trust and who has the knowledge and temperament to lead our country for the next 4 years.

We are fond of telling our children that to care about appearances is superficial.
They might be better off knowing the truth from the start: fair or unfair, like it or not, we are all being judged by others all the time.

• Do you look tired and worn out, or energized and engaged?
• Do you look old-fashioned or current; giving those you meet the confidence that you are well informed?

This is powerful information. Once you are aware of the language of clothing you can make sure the messages you are sending through your appearance are ones of choice and not ignorance.