Tuesday, May 27, 2008

Some writers are rethinking their image

I have had an influx of writers seeking out my services this year. Their reasons vary, from wanting to become media savvy for their book tours to learning how to “fine tune” their appearance for meetings with potential clients.
Clearly, people in different industries have different issues that they want to address when thinking about the images they project. Writers often talk to me about the conflict they feel in reassessing their image as they get older. For many, as young women, it was easy to embrace the totally natural look, rejecting certain styles of clothing, hairstyles, and makeup.
This was the frame of mind that intellectual women embraced in the 1960s and 70s; today, many of these women look in the mirror and wonder if their credibility is being sabotaged because they don’t know how to improve their image. It is usually around age 40, that women look in the mirror and realize that what worked for them at 25 no longer serves them well. They used to be vibrant and attractive without having to use makeup or think very much about what they were wearing; and that’s just not true anymore.
Once women come to this realization they often feel conflicted about what they perceive as an abandonment of their values. I grew up in the 60’s and 70’s, and I understand these feelings of ambivalence.
It can be hard to break through this impasse. Some women feel foolish asking for help; others feel that it’s hopeless for anyone to help them. They feel they are torn between being true to themselves and their basic values, and their dawning awareness that by adopting a few simple skills and techniques from the world of fashion, they could look less out-dated, tired, or washed-up.
As a stylist specializing in credibility, I understand that looking glamorous, younger, or thinner isn’t necessarily everyone’s goal. I know what women mean when they tell me they want to look intelligent, memorable, and credible without sacrificing their authentic selves.
After a certain age, a relaxed, attractive, and natural look may require a little help. Together we can brainstorm the options before you, and take the actions to help you look your personal best.